Roblox gets a cut of all the action, its primary source of revenue.
All transactions are made in “Robux,” the company’s own digital currency that can be converted back into real money. Users can also design virtual gear to dress up their online representations, known as avatars, and sell the digital wares to others. Roblox games are free to play, but they can include in-app purchases for items to use in games, like a magical sword or fast race car. In the short term, that danger seems unlikely given the current federal antitrust scrutiny of the two tech giants, but it could resurface farther down the road. Microsoft’s Minecraft provides a somewhat similar service for kids to build their own games, while companies like Unity Software offer tools for building games on multiple platforms.įurthermore, Roblox could be squeezed financially if Apple and Google-on whom it depends for distributing the mobile version of its app-demand a bigger cut of its mobile gaming revenue. Still, the gaming market is crowded, creating huge challenges for Roblox in the years to come. With Roblox’s rapid growth and strong gaming brand, the deal is among the most anticipated of 2021 among investors. Now the seventeen-year-old company is moving to set the stage for its next wave of growth by going public via a direct listing of its shares.
kids ages 9 to 12 use the platform to play games, but also to chat and show off their skills.Īdditionally, users can create new games on Roblox, using the free software the company provides. That’s because Roblox, despite lacking cutting-edge graphics and many tie-ins to superhero movies, has become one of the most popular places for kids 13 and younger to gather together online. Ask any 10-year-old what they’ve been up to during the pandemic and you’re likely to get a consistent answer: playing video games on fast-growing gaming service Roblox, which is listing its shares publicly on Wednesday.
0 kommentar(er)
